Identifying Market Opportunities
As watch enthusiasts with a pulse on the industry, we constantly strive to identify gaps in the marketplace. Drawing from our extensive watch retail experience and unwavering passion for timepieces, we pinpoint opportunities to create exceptional watches that meet the desires of discerning watch aficionados.
Defining the Collection and Specifications
Once we identify a market opportunity, we carefully decide on the collection and type of watch that will embody the essence of Cestrian. To ensure uncompromising quality, we start by building a hit list of class-leading specifications that will form the foundation of our designs. These specifications act as guiding principles, ensuring that every Cestrian watch delivers the utmost excellence.
Research and Inspiration
With our specifications in place, we embark on an extensive research phase. We immerse ourselves in the world of watches, studying timepieces of similar types and exploring various references. We pull together a wealth of information, from technical details to design elements, all serving as sources of inspiration for our creative journey.
To bring our vision to life, we collaborate with our industry design partners. Their decades of experience and expertise in watch design serve as invaluable assets. Armed with our specifications, reference watch images, and inspiration, we present our vision to our wider team.
Iterative Design Process
The design process involves multiple rounds of feedback and review. We meticulously go back and forth with the designers, scrutinising every aspect of the design drafts. This iterative process allows us to refine and enhance the design until it perfectly embodies the essence of the Cestrian aesthetic.
Fine-Tuning and Prototyping
Once we settle on a design concept, we move to the next phase: prototyping. We create a 3D printed model to precisely capture the dimensions and shape of the timepiece. This step allows us to make adjustments and ensure that every detail is meticulously crafted.
Collaboration with Manufacturers
Working hand in hand with our trusted manufacturers, we bring the design to life. We iterate over several samples, going through meticulous scrutiny, and providing feedback to fine-tune every aspect of the watch. No detail is too small or overlooked, as we strive for perfection in every dial colour, finish, and overall design.
The Perfect Balance
Only when every detail meets our exacting standards, and the design is an embodiment of Cestrian's vision, do we place the order for production. From there, we eagerly await the arrival of the stock, knowing that each timepiece will reflect the passion, creativity, and unwavering dedication poured into its creation.
The journey of designing Cestrian watches is a labour of love, driven by our commitment to excellence. From identifying market opportunities to collaborating with design partners and manufacturers, we leave no stone unturned to craft timepieces that exceed expectations. Each Cestrian watch is a testament to our unwavering pursuit of perfection, where every detail matters, and where the art of horology comes alive.
Experience the culmination of our creative process with Cestrian Watches – a harmonious blend of exceptional design, meticulous craftsmanship, and a passion for timekeeping.