time for the people
Founded in 2021, Cestrian was born out of a belief that over the last few decades, quality has become synonymous with luxury and high prices, leaving entry-level watch enthusiasts behind. So we thought it was time to challenge and counteract the idea of exclusion associated with this belief. Cestrian's mission is to deliver the best quality and value, hence our strapline ‘Time for the People’. We engineer our watches to the best quality at their price point. Our watches are designed in London, working with a highly reputable design agency, and our collaboration with top factories in the Far East is transparent.Read More...
We aim to reduce the supply chain and provide direct-to-consumer service by offering a fully operational UK-based customer support team and service centre. This allows us to fully support our two-year manufacturer's warranty, which gives our customers that additional level of confidence in our products. Our focus has always been on customer reviews, exceptional service, and word-of-mouth, rather than extensive marketing. We're here to challenge the norms in the watch industry and reshape perceptions.
As we expand our range and complications, we remain committed to affordability and quality. Our business mantra revolves around disrupting the industry, changing perceptions, and building a customer base in the entry-level affordable space.
What Makes Us Different?
Exceeding Expectations in Value
2 Year International Warranty
We Listen To Our Community
A Lifelong Affair
Our journey began out of our founder’s experience as a director at WatchNation, a business incorporated over seven years ago on the back of a lifelong affair with automatic watches. This allowed us to use our insights into the market to see what was missing.
A Unique Collaboration
Through WatchNation our founder was able to foster relationships with top-brands, which led to a unique collaboration between WatchNation and a renowned British brand on a range of affordable dive watches, which were extremely well received and played a pivotal role in propelling the brand onto a new trajectory. While the collaboration enjoyed success, regrettably, there were challenges that prevented the realisation of any subsequent projects.
Cestrian is Born
This prompted us to make the decision that it was time to leverage the infrastructure at our disposal within WatchNation and create our own brand, Cestrian. We set out to find the perfect partner to bring our vision to life, which we found in a London based design agency, who brought to the table 35 years of expertise in timepiece design. We began to transform our founding principles into watch form, an arduous and often challenging process that led to the creation of the first two Cestrian collections: The Dive Series and The Master Series.
Following the success of our initial timepiece, we asked our customers to share their insights on where we could venture next and how we could enhance various aspects of our watches. This feedback led to the evolution of the V2 Dive and Master Series. These collections underwent a transformation, enhancing both their aesthetic appeal and technical capabilities. It also marked the introduction of our first tool watch – the Field Series – driven by popular demand.
What Lies Ahead
As we look forward to all that 2024 holds, we are committed to continue to evolve as a brand. We will continue to actively listen and expand our range, ensuring that each step forward resonates with the essence of our brand and meets the expectations of our community.
At Cestrian, we believe that quality should be accessible to everyone. In an industry where the prevailing notion links quality with a hefty price tag, we believe that this exclusivity is unnecessary. The watch industry, dominated by big brands, often dictates that quality comes at a premium, leaving entry-level watch enthusiasts behind.